Do small businesses need a website in 2025?

Do small businesses still need a website, or is social media enough to survive online? The digital world is noisier than ever. Customers bounce between search results, social feeds, and ads before making a decision. For many owners, it’s not immediately clear whether investing in a website is essential or merely a “nice to have.”… Continue reading Do small businesses need a website in 2025?

Do AI detectors actually work?

AI-generated content is everywhere: on social media, in classrooms, in cover letters, and even in published books. In response, a wave of “AI detectors” appeared, each promising to separate human writing from machine output. But do AI detectors work? We ran a simple test to find out, and the results were worse than expected. Summary… Continue reading Do AI detectors actually work?

Human-centered vs. human-centric: Same or not?

You’ve probably seen both terms: Human-centered and human-centric. They are used in articles, talks, and even job descriptions. However, is there a meaningful difference, or are they just two ways of saying the same thing? Let’s break it down. UX vs. marketing Both terms focus on the same principle: designing solutions with real people in… Continue reading Human-centered vs. human-centric: Same or not?

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7 ways to use ChatGPT for brainstorming in 2025

Brainstorming can be challenging. Using ChatGPT for brainstorming can be even more challenging! Saying “Let’s brainstorm” can indeed be a double-edged sword. ⚔️ I’ve explored various methods with ChatGPT for brainstorming that make the process efficient, creative, and fun. The discovery? Using different input-output techniques, I’ve been able to refine concepts, visualize ideas, and solve… Continue reading 7 ways to use ChatGPT for brainstorming in 2025

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